In a Carfection video released, the swoosh is discussed and it is here that the symbolism behind the swoosh is mentioned. It was when they began the production of street cars that the logo took on a slightly different shape and was morphed into the swoosh that represent the brand today. At the time, the company only produced racing cars. Since the two were in a partnership, McLaren took on the logo and placed one single red mark at the corner of the famous name. The idea for the red chevron actually came from the cigarette company and was already in use by the brand. The small swoosh was developed when the car manufacturer joined in a partnership with the Marlboro company. The logo that features the name of the automaker along with a simple swoosh may not seem particularly inventive, but you must hear the story behind it before you decide. McLaren is a British automaker that is highly esteemed for complex racing cars and their recent entry into cars designed for the road. Some are more complicated and others, like McLaren are simple. The logo is a simple swoosh but it have you ever stopped to wonder how the automakers came up with the logo? Every brand of Car has developed a distinct graphic that identifies and distinguishes them from the competition.
When it comes to recognition, the McLaren swoosh is one that has little observable complexities.
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